The Rise and Fall of Moe's Backroom Lager

It was only in the last couple of years that I found Moe's Backroom Lager over in the beer section. It was cheap, less than $6, and actually tasted pretty good to me. But recently I noticed three changes which I think will doom this entire line of beverages.

1. Price increase
So it started out at $5.89 and stayed that way up until just the past month or so. To the best of my knowledge all the big beer price increases already occurred, so why now has the price gone up 90 cents?

Maybe they had trouble with suppliers or changed to pricier ingredients or something. In any event, the new price-to-flavor ratio just isn't cutting it. Especially since:

2. It now tastes like crap
What the hell? I had some last week and it tastes like some cheap malt liquor. So not only am I paying more, I feel like a chump drinking this smelly, skunky beer.

3. Kroger can't do math
A little bit of research led me to the fact that this beer is actually a Kroger brand, which explains why it's not anywhere over at the Total Wine. Now, recently they've begun selling Moe's in 12-packs, which is a nice way to trick people into an even larger investment in crap beer.

Kroger's there to make money, which I can understand, but at least get the pricing down on 12-packs. Rule 1: do not make the 12-pack cost more than two 6-packs!

I swear I had to bust out a calculator when I saw a sixer selling for $6.79 and the twelve going for $13.89. How is that even possible? Was there some guy out there who always buys two sixes clamoring for this?

I can only imagine a one-man letter writing campaign could have brought this about.

Dear Kroger,

I luv Moe's backroom so MUCH! The only thng is that I hat carying two 6ers. Why not a 12pack?! I WOULD EVEN PAY MORE THAN IS LOGICAL!!!

Signed,
Guy who hates life

And that is the only way it could possibly have happened.